Tamil Thalaivas Announces Multi-Year Partnership with Finkeda as Associate Sponsor

Tamil Thalaivas is pleased to welcome Finkeda, one of India’s fastest-growing digital banking service providers, as the team’s Associate Sponsor for the next three seasons of the Pro Kabaddi League. 

Image Courtesy: Muhammed Fameesh, Photographer, TT

This collaboration brings together the shared vision of two powerful platforms - the spirit and strength of kabaddi, and the transformative power of accessible financial services. Finkeda has been at the forefront of bridging the financial gap in remote towns and rural areas, empowering local merchants to offer essential services like money transfers, Aadhaar-enabled banking, utility bill payments, micro-ATMs, travel ticketing, PAN card applications, and loan EMI collections, all within their own communities.

“We are thrilled to partner with Finkeda, a brand that is doing exceptional work in connecting Bharat with modern-day financial solutions,” said Shushen Vashishth, CEO of Tamil Thalaivas. “Kabaddi has always been a game of the grassroots, and this partnership aligns perfectly with our goal of celebrating and uplifting the spirit of rural India.”

Finkeda’s mission is simple yet powerful – to make banking services instant, reliable, and accessible to every corner of the country. With their robust technology and deep local presence, they are enabling financial inclusion while empowering local merchants to become financial hubs in their neighborhoods.

“Partnering with Tamil Thalaivas is a natural fit for us,” said a spokesperson for Finkeda. “Just like kabaddi connects people across regions and cultures, we at Finkeda are working tirelessly to connect communities with financial services that can transform lives. Together, we aim to champion empowerment – both on and off the mat.”

Together, Tamil Thalaivas and Finkeda are not just supporting kabaddi – they are backing the belief that every Indian, no matter how remote, deserves access to world-class financial solutions. 

Tamil Thalaivas have commenced their pre-season training camp in Chennai, marking the beginning of their preparations for the upcoming season. The team boasts a well-balanced squad this year, comprising seven raiders, nine defenders, and three all-rounders.

With all players having reported for duty, the franchise has planned an intensive 45-day training camp aimed at building synergy, sharpening skills, and enhancing overall performance. The camp will serve as a crucial phase in shaping the team's strategies and conditioning ahead of what promises to be a competitive season. Thalaivas management and coaching staff are optimistic about the team’s prospects and are focused on maximizing the potential of the squad through this rigorous training program.